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Archive for March 2011

Has Mobile Marketing Trends Changed The Way Companies Advertise?

March 29, 2011

Many companies have notice that consumers are more interactive and self-sufficient towards social networking and mobile advertising. In 2006, Yahoo came out with a test of keywords- based advertisement for mobile phone and other portable devices for user searches. The trial was created to cover the United State and the UK and to expand to […]

What companies are doing to engage with their customers.

March 21, 2011

Wet Seal Inc is a brick and mortar company and had been in business since 1962. To expand and give their online shopper a better experience they made an ecommerce online retail store and turned to Quest Software. They also launched with iPhone application to create a cross-channel strategy to express the same shopping experience […]

Would companies be successful with mobile couponing?

March 7, 2011

Do you think companies would be as success transforming to mobile couponing? What do you think about this? One company that started the change would be JcPenney. I feel that JcPenny will definitely find success with “mobile couponing” for many reasons. In the pass many have waited for the weekend newspapers to take advantage of […]

Digital Couponing would it change the market?

March 7, 2011

I recently read a blog about digital couponing and the concern rather or not brand names products would be chosen for cheaper products or services. Well, I think having digital couponing available online will not cause consumers to forsake on any brand name products over cheaper products or services. The reason I say this is […]