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Working in Real Estate Market in the Orlando area I have seen many changes happen in the rental industry.  As a leasing consultant I speak with many prospects that are going through foreclosures, short sales and banks owner homes.  They feel like there is no hope and starting from scratch can all be overwhelming.


I am currently taking Media and Society course in Full Sail University for my degree on Internet Marketing.  I am have learned some great theories that happens on our everyday lives.  For example we all work on marketing ourselves through craigslist, eproperties, MLS, Facebook and twitter to increase visibility but most important to generate more leads for our properties.


As professionals that we want to become it is very important to look at this theory and work on improving ourselves to give better services to increase our leases and sales for our properties.


Online Disinhibition is a theory that we tent to practice, but don’t know we are doing it.  This theory is when we tent to become invisible through an online form like through e-mail, text or a social media.  We get so caught up with our present prospect that we forget about the prospect that is looking to rent or buy in a month or two.


We lack on focusing on following up with the prospect that are looking for a couple of months from now.  We may disappear from a conversation due to our schedule or not pay attention to there needs and interest.  If you are aware that you practice this you can improve your actions and become the person you want to be through every form of technology.


As marketers in the Real Estate field we come across many people that act and communicate differently through cyberspace that wouldn’t ordinarily say or do face-to-face. We must keep that in mind when trying to satisfy there needs and finding out their interest. They loosen up, feel more uninhibited, express themselves more openly through e-mail because they are not face- to–face with you yet so they feel like they don’t have anything to loose. This effect people way of communication and opening up more with their secret emotions, fears, wishes.


This can also happen through a conversation we might be having with someone that is interest in renting or buying.  They show you they interest and have a consistent dialog with you then they disappear or act totally different when you ask them to set an appointment.  We have all been there.


Blog that relate to this!


Weckerle, A. (2006, May 03). The online disinhibition effect [Web log message]. Retrieved from http://andreaweckerle.com/2006/05/the-online-disinhibition-effect.html

Lawson, S. (2011, May 17). Online disinhibition:workplace ethics [Web log message]. Retrieved from http://www.acrm-crm.com/blog-online-disinhibiti



Many companies have notice that consumers are more interactive and self-sufficient towards social networking and mobile advertising. In 2006, Yahoo came out with a test of keywords- based advertisement for mobile phone and other portable devices for user searches. The trial was created to cover the United State and the UK and to expand to Japan. When the testing mobile was taken in place just a small market existed, but as time went by businesses are realizing how important is to interact with their audience. The marketing and advertising has been simplified in a way for companies to learn and find the right way to reach their demographic in a detailed and personal way. Being able to collect information from the users has helped mobile marketing to increase in a way that was not available back then.

Mobile Advertising as changed the way companies need to reach their demographics and what types of messages to delivered with their audience. Time has changed with T.V commercials, Newspapers articles and radio announcements.  Everything with mobile marketing is about the audience interest, feedback and behaviors helping the connection process. Many of these changes have influenced in a positive way to help companies increase the numbers of people interacting with their promotions or any other services. Mobile advertising has created a different trend to communicate effectually with the right message to the right group. The numbers of mobile usage has increased, which has forced businesses to learn in depth how individual utilize their mobile device and communicate with them.

With traditional advertising decreasing businesses had to accept the changes and think out the box when considering advertising to a certain group. Newspapers in 2008 and 2009 were down 16 and 15 percent respectively, radio was off 5 and 12 percent and TV went down about 10 to 15 percent they all suffered someway or another.

Mobile has opened many avenues for companies to reach their audience in a personal way. All these positive ways of marketing to a specific group was not available before mobile or social media came along. Traditional advertising was not close enough to exceed what mobile has done. There is so many ways to target to the audience, for example companies advertise on Google, so they could get in front of their users and share their promotions and announcement frequently.

Mobile Advertising has increase with more mobile users utilizing texting; the web and apps. These have made it available for the audience to be connected at all time. This new trend has made it easier for consumers to receive information they search for, but also help companies to focus on the right groups of people they want to advertise too.

With mobile ecommerce developing it has assist companies to reach all existing members that have signed up for more information on their services or products. This has given companies an opportunity to advertise directly to the audience that might be interested in their special offers or promotions.

Mobile ecommerce is growing daily because of the convenience provided with shopping, searching and checking banking information at any place, anytime and anywhere. Mobile has spoiled the users to find what they want with a touch of a button. Bank has created an app for their account holders to download and receive balance, deposit or any other transaction about their accounts. Mobile users are growing rapidly with about 50% of users taking advantage of mobile banking. This gives the person an immediate response on what they have available and advising the account holder to stay balanced with their accounts. This allows consumers to locate the closet ATM, and also gives options to include mobile bill pay.

Even though there are many positive with the new trends of mobile advertising and marketing but we have to look at some negative that might raise red flag. All mobile devices are all personalize providing the user with flexibility finding what the need in seconds. Having so much personal information available like emails, social media and contact numbers can be very scary if the phone gets stolen or lost. Some concerns would be how much information to add into the device to protect privacy and hope it does not get to the wrong hands that would want to harm the person. For professional like lawyers that have their e-mails available with one touch and receive important information from clients is very crucial to keep it safe and not in the wrong hands.

Another factor that I have looked closely would be when checking into some places like StarBucks and Planet Fitness. These places have it set up where it automatically shows your friend’s on Facebook walls letting them know where are you located. It’s a great idea, but just too much information to know where I am at all times. How about if you wouldn’t want anybody to know where you are located. Another concern with mobile advertising would be when people are able to opt-in to their personal banking account. Having it available when mobile is being used it opens varies security questions come across the mind and hoping it won’t be hacked in any way.

To read more about the topic click on the links

  1. http://www.firstdata.com/en_us/insights/mobile-marketing-?cmpid=PaidSearch:ThoughtLeadership:Going_Direct_With_Mobile_Marketing:mobile_advertising&utm_source=adwords&utm_medium=cpc&utm_term=mobile_advertising&utm_content=Phrase&utm_campaign=Mobile_Commerce
  2. http://www.apptera.com/looking-ahead-to-2009-mobile-advertising.html
  3. .http://www.mobilecommercedaily.com/2010/03/26/mobile-commerce-evolving-from-early-innovation-to-mainstream-adoption-javelin
  4. http://westreferenceattorneys.com/2010/05/security-concerns-of-mobile-device-use-in-practice-of-law/
  5. http://www.betanews.com/article/Yahoo-Testing-Mobile-Advertising/1159976233

Wet Seal Inc is a brick and mortar company and had been in business since 1962. To expand and give their online shopper a better experience they made an ecommerce online retail store and turned to Quest Software. They also launched with iPhone application to create a cross-channel strategy to express the same shopping experience online like in- stores. Using mobile and social media has helped them increase their ROI by a 21% increase in revenue.

Wet Seal have learned that mobile interaction is very important to reach the audience they want by engaging through their mobile devices and providing an easier way to shop at any time. Most of their users are young teenagers that want to be tapped into the latest fashion on real time. This give the user a chance to find their favorite items that are in style and research what others are saying by reading the products reviews. Having this available helps the user make decision on purchasing it or not on what others had said.  They have created a smart phone app so consumer could opt-in and receive a personal shopping experience. This gives the shopper to login to thousands of suggested outfits and styles they can choose from. Wet Seal had created a community on their site where consumers can become a fan and share their outfits to other users and receive customer reviews. This idea helps increase sells among each other because of suggestions and approval on the decisions of fashion style. Even though Wet Seal have multiple ways to interact with the audience by shopping online and through a mobile application. I think Wet Seal have a lot more to consider when using the mobile devices and increase engagement and interactivity with theirs consumers.

Some ideas Wet Seal could learn from Moosejaw Company is the way they capitalize and integrate text tools to handled their customer service. Wet Seal have master the social media and mobile integration in a way others retail company should have. I feel they have done a very well job giving their consumers’ a comfortable and pleasant experience finding what they are looking for and how reach the fashion when needed. Wet Seals also has giving their customer an easy way to be connected with the application where they can locate a store near them at anytime. Even though they have that in place they still have opportunity to interact with their audience and users through texting. Just like Moosejaw has done they are able to add texting for existing ordering, shipping and customer services processing. This will communicate directly to the customer mobile updating them about their order. Texting can be used to inform the customer about their tracking number the shipping process and any problems that may occur. Communicating with text will increase customer’s satisfactions and most important they will become evangelist for the company.

Read more:


2. http://us-mp.quest.com/Quest_Site_Assets/SuccessStories/CSA-Foglight-WetSeal-US-EH.pdf

3. http://www.jeffbullas.com/2009/09/01/5-case-studies-on-companies-that-win-at-social-media-and-ecommerce/



Do you think companies would be as success transforming to mobile couponing? What do you think about this?

One company that started the change would be JcPenney. I feel that JcPenny will definitely find success with “mobile couponing” for many reasons. In the pass many have waited for the weekend newspapers to take advantage of all the discounts and coupons. Now with mobile couponing it makes it so easy to look for the coupon as they shop and not worry about forgetting it or going to customer service to pick one up.

AT&T has taken this idea and ran with it providing their customers to enjoy shopping and saving money at the same time. It’s called a Shop Alert, which gives you the chance to opt in and get geo-located when walking into a store. Shop Alert will send them all the coupons that are available to use at the store they just entered. This would help the stores sales increasing and help customer receive a better shopping experience. The best thing about Shop Alert is that customer can turn it on or off whenever they chose to.

I think mobile coupons does matter in this time of age everyone is connected in some way or form. I’m connected all day through my phone giving me the opportunity to comment on my Facebook page with friends, colleagues and many responses are from their phones as well. So that being said people would love to receive some types of coupons frequently to help them receive deals on lunch specials, dinners or any other brands and products.


Read more and visit:










I recently read a blog about digital couponing and the concern rather or not brand names products would be chosen for cheaper products or services. Well, I think having digital couponing available online will not cause consumers to forsake on any brand name products over cheaper products or services. The reason I say this is because if someone has a favorite store and shops regularly this give the company an opportunity to send out promotions or coupons. I have my favorite stores and they always send me coupons to use for my next purchase this helps me save money and buy my outfits for new season.

Digital coupons have grown over the years and have been out doing the newspapers. Many readers have switched from picking up the paper to visiting the site this helps reader save time and money. With this kind of change about $850 million dollars have been saved from the print coupon. Many readers like the idea to get online and find coupons studied says from 2007 to 2008 coupons saving has grown more than 130%. People like convenience and saving time to with coupon.com they are able to receive all types of discounts that everyone in the family can enjoy. The average demographic of digital coupon clipping would a household of an average of $97,000 income, one-third are college educated this group are more interested in several things like pizza and quick-serve restaurants. This helps companies engage with them and continue sending them what they are interested in building loyal customers.

A blog was posted last week about the new way of saving. Many people are getting in the habit of finding coupons for everything they need. Because of the economy and the way it has been many have found a new way of finding what they need and has helped many in their tough times. Last year the coupons that was used the most was cereal. I believe it because I am a cereal lover as well and saving a buck a two will always help breakfast be more enjoyable.

For more information on the blogs I read visit:





Viral marketing is a very creative way to increase an audience for any company or products. This is a win, win situation where viewers can share it with their friends and family and provide FREE marketing for the business. A viral video will help drive traffic to the website, so it is very important to relate and communicate with the viewers to increase traffic and conversion rate. Creating the landing page on a website will help companies target the right demographic groups to increase ROI. This will also helps the audience identify themselves with the product and make a decisions to browse or purchase. I have created a landing page that helps my viral video campaign for Jewelry For All. Now, remember you can do this for any company or product. If your interested in expanding your marketing please e-mail me for more information at myau2009@fullsail.edu.


Lately we have been talking about Real Estate, today we will be discussing about Jewelry. Just the way we  accessorize a house with curtains, decorations, and color we should also relate that to our personal style. Jewelry For All is a company that was created  for a school project. The viral video will show you where to find the right items for your style but also for that special someone.

Visit today at

http://www.facebook.com/people/Madeline-Yau/664118358 or follow me on http://twitter.com/#!/yauline. Give me your opinions and your thought of my video.

Please provide your feedback of the video and remember creating a viral video could also help your future listing. For more information contact me through my social media.


Wow, watching this video has made me realize what still goes on with some people in the Real Estate market. Believe or not, but there is still discrimination that happens in the housing market. The worse part people don’t even know it’s happening to them.  This can occur in some apartment complex or in some Real estate offices with some agents. While searching for a new place or buying a house can be frustrating and difficult finding the right agent can be too. Interview some agents in your hometown and find the right one that fits your needs and personality, remember they our working for you. Sometime is hard to realize what is discrimination but some cases involve race, family size, culture and status.

If you feel like someone is steering you in another direction be very careful and ask your self why? Having a Real Estate agent can educate you on analysis on sales, foreclosures or short sale of the neighborhood that will help you make that final decision on your investment. Otherwise if you feel you have had some kind of discrimination contact your fair housing department near by they will be able to work on your behalf about the situations. Lets fight for pleasant and enjoyable experience when finding that right home.


(August 10, 2010 – Orlando, FL) Members of the Orlando Regional REALTOR® Association reported completed sales on 2,387 homes in July, which is a 3.83 percent increase over the July 2009 mark of 2,299. To date, Orlando area home sales are up 39.54 percent over this time in 2009.

“Sales closed after the homebuyer tax credit are expected to be lower compared to the credit-induced spring surge,” explains ORRA Chairman of the Board Kathleen Gallagher McIver, RE/MAX Town & Country Realty, “yet total annual home sales are rising above 2009 and we’re looking for overall gains again this year.”

“Conditions have become more balanced in Orlando, which is good for both buyers and sellers. However, consumers find it even more challenging to navigate the transaction process, especially for distressed properties, which only underscores the value REALTORS® bring to buyers and sellers in this market.”

The number of new contracts filed in July 2010 (3,793) represents an increase of 2.62 percent more than were filed in July 2009 (3,696). The area’s pending sales statistic — also an indicator of future sales activity – is likewise remaining at a record high with 18.41 percent more homes (9,133) under contract and awaiting closing in July of this year than in July of last year (7,713).

The median price of all existing homes combined sold in July 2010 decreased 17.37 percent to $109,900 from the $133,000 recorded in July 2009. July 2010’s median price is a decrease of 4.43 percent compared to June 2010’s median of $115,000.

The median price for “normal” sales is $179,138 (up 4.15 percent from last month’s $172,000). The median price for bank-owned sales is $73,999 (down 4.52 percent from last month’s $77,500), and the median price for short sales is $115,000 (steady from last month’s $115,000).

“Distressed properties, which accounted for almost 70 percent of sales in July, continue to downwardly distort the median price because they generally sell at a discount relative to traditional homes in the same area,” explains Gallagher McIver.

Of the 2,387 sales in July, 740 “normal” sales accounted for 31.00 percent of all sales, while 1,133 bank-owned and 514 short sales made up 69.00 percent.

The Orlando affordability index increased to 243.74 percent in July. (An affordability index of 99 percent means that buyers earning the state-reported median income are 1 percent short of the income necessary to purchase a median-priced home. Conversely, an affordability index that is over 100 means that median-income earners make more than is necessary to qualify for a median-priced home.) Buyers who earn the reported median income of $53,162 can qualify to purchase one of 9,812 homes in Orange and Seminole counties currently listed in the local multiple listing service for $267,866 or less.

First-time homebuyer affordability in July increased to 173.32 percent. First-time buyers who earn the reported median income of $36,150 can qualify to purchase one of 6,837 homes in Orange and Seminole counties currently listed in the local multiple listing service for $161,910 or less.

Homes of all types spent an average of 85 days on the market before coming under contract in July 2010, and the average home sold for 94.89 percent of its listing price. In July 2009 those numbers were 101 and 94.04 percent, respectively. The area’s average interest rate decreased in July to 4.67 percent.


There are currently 16,563 homes available for purchase through the MLS. Inventory increased by 259 homes from June 2010, which means that 259 more homes entered the market than left the market. The July 2010 inventory level is 3.88 percent lower than it was in July 2009 (17,231). The current pace of sales translates into 6.94 months of supply; July 2009 recorded 7.49 months of supply.

There are 12,708 single-family homes currently listed in the MLS, a number that is 185 (1.48 percent) more than in July of last year. Condos currently make up 2,457 offerings in the MLS, while duplexes/town homes/villas make up the remaining 1,398.

Condos and Town Homes/Duplexes/Villas

The sales of condos in the Orlando area increased by 35.64 percent in July when compared to July of 2009 and decreased by 16.21 percent compared to June of this year. To date, condo sales are up 78.15 percent (3,921 condos sold to date in 2010, compared to 2,201 by this time in 2009).

The most (285) condos in a single price category that changed hands in July were yet again in the $1 – $50,000 price range, which accounted for 52.01 percent of all condo sales.

Orlando homebuyers purchased 232 duplexes, town homes, and villas in July 2010, which is a 27.47 percent increase from July 2009 when 182 of these alternative housing types were purchased.

MSA Numbers

Sales of existing homes within the entire Orlando MSA (Lake, Orange, Osceola, and Seminole counties) in July were down by 5.94 percent when compared to July of 2009. Throughout the MSA, 2,770 homes were sold in July 2010 compared with 2,945 in July 2009.

To date, sales throughout the MSA are 31.72 percent above this time in 2009 with 20,978 homes exchanging hands compared to 15,926. Each individual county’s year-to-date sales comparisons are as follows:

  • Lake: 16.41 percent above 2009 (2,589 homes sold to date in 2010 compared to 2,224 in 2009);
  • Orange: 35.19 percent above 2009 (11,361 homes sold to date in 2010 compared to 8,404 in 2009);
  • Osceola: 18.52 percent above 2009 (3,609 homes sold to date in 2010 compared to 3,045 in 2009); and
  • Seminole: 51.75 percent above 2009 (3,419 sold to date in 2010 compared to 2,253 in 2009).

For detailed statistical reports, please visit www.orlrealtor.com and click on “Housing Statistics” on the top menu bar. This representation is based in whole or in part on data supplied by the Orlando Regional REALTOR® Association or its Multiple Listing Service (MLS). Neither the association nor its MLS guarantees or is in any way responsible for its accuracy. Data maintained by the association or its MLS may not reflect all real estate activity in the market. Due to late closings, an adjustment is necessary to record those closings posted after our reporting date.

ORRA REALTOR® sales, referred to as the core market, represent all sales by members of the Orlando Regional REALTOR® Association, not necessarily those sales strictly in Orange and Seminole counties. Note that statistics released each month may be revised in the future as new data is received.

Orlando MSA numbers reflect sales of homes located in Orange, Seminole, Osceola, and Lake counties by members of any Realtor® association, not just members of ORRA.

It’s pretty amazing how the market has changed in the pass year, I was thinking of moving and getting another rental.  I am sick and tired of paying on someone elses investment it’s time for me to do my own investment. The mortgage will be lower or the same if I purchase the key is to be ready for the opportunity. You should think about it ?


I found this article and I thought is was very interesting. Many people are not realizing it is the time to purchase with so many great low prices and great locations you can make that change that you have always wanted to do!  Well check it out and give me your feedback.

ORLANDO, Fla., June 22, 2010 – Sales of existing homes in Florida rose 18 percent in May, marking 21 months that sales activity has increased in the year-to-year comparison, according to the latest housing data released by Florida Realtors®.

A total of 16,745 single-family existing homes sold statewide last month compared to 14,172 homes sold in May 2009, according to Florida Realtors. The statewide existing-home median price of $140,400 in May was slightly higher – by $300 – than April’s statewide existing-home median price of $140,100. It marks the third month in a row that the statewide existing-home median price has increased over the previous month’s median.

Across the state, a variety of housing opportunities continues to be available at attractive prices while mortgage interest rates remain historically low, said 2010 Florida Realtors President Wendell Davis, a broker with Watson Realty Corp. in Jacksonville.

“Favorable conditions like this spark buyers’ interest,” Davis said. “However, like the rest of the world, Floridians are deeply concerned about the long-term ramifications of the April 20th explosion of BP’s Deepwater Horizon oil rig, which killed 11 people and triggered the oil spill disaster in the Gulf of Mexico.”

Seventeen of Florida’s metropolitan statistical areas (MSAs) reported higher existing home and existing condo sales in May. A majority of the state’s MSAs have reported increased sales for 23 consecutive months.

Florida’s median sales price for existing homes last month was $140,400; a year ago, it was $143,800 for a decrease of 2 percent. The median is the midpoint; half the homes sold for more, half for less.

Thenational median sales price for existing single-family homes in April 2010 was $173,400, up 4.5 percent from a year earlier, according to the National Association of Realtors® (NAR). In California, the statewide median resales price was $306,230 in April; in Massachusetts, it was $295,000; in Maryland, it was $244,943; and in New York, it was $197,000.

According to NAR’s latest industry outlook, factors such as a return of buyer confidence, stabilizing home prices and an improving economy are supporting the market in the federal homebuyer tax credit’s wake. “The housing market has to get back on its own feet,” said NAR Chief Economist Lawrence Yun, “and now appears to be in a good position to return to sustainable levels even without government stimulus, provided the economy continues to add jobs.”

In Florida’s year-to-year comparison for condos, 6,779 units sold statewide last month compared to 4,845 units in May 2009 for an increase of 40 percent. The statewide existing condo median sales price last month was $98,700; in May 2009 it was $113,500 for a 13 percent decrease. The national median existing condo price was$171,000 in April, according to NAR.

Interest rates for a 30-year fixed-rate mortgage averaged 4.89 percent in May, close to the 4.86 percent averaged during May 2009, according to Freddie Mac. Florida Realtors’ sales figures reflect closings, which typically occur 30 to 90 days after sales contracts are written.

Among the state’s larger markets, the West Palm Beach-Boca Raton MSA reported a total of 887 homes sold in May compared to 737 homes a year earlier for a 20 percent increase. The market’s existing home median sales price last month was $235,200; a year earlier it was $232,900 for an increase of 1 percent. A total of 877 condos sold in the MSA in May compared to 676 units sold in May 2009 for an increase of 30 percent. The existing condo median price last month was $99,600; a year earlier, it was $107,500 for a decrease of 7 percent.

© 2010 Florida Realtors®